Website of Rakshana the Photographer

About the project

Portfolio site of charming girl, Russian photographer Svetlana Busheva, working in an unique style “Dying".

Task

Tell the World about the new photographer and show the uniqueness of her style.

Milestones

  1. Come up with a concept that will emphasise the unique style of the author.
  2. Draw a logo.
  3. Develop a website.
  4. Give advice for promotion and further development of the project.

Concept

Competition among photographers is huge. Moreover, many young people who have bought an expensive DSLR camera and made a couple hundred shots, begin to consider themselves professional photographers and shoot for free under Time for Print (TFP), than bring down the already crowded market and forming a dismissive attitude to the person with camera in whole.

Indeed, what to do in a such situation when the competition is huge, how to motivate a potential client? You need something to stand out among the rest. We found a difference in pictures of the author themselves and inventing a name to this new style - "Dying".

Style "Dying" is a glorification of depression, extinction, death. This is not Gothic, or black grotesque art house darkness, and hysteria in Emo style. In life Rakshana is a very cheerful and nice girl. Dying—her source of inspiration, the depiction of life in its natural course, and at the same time an opportunity to look over the edge in youth years.

This experience is not for everyone, but for those who are willing to receive it.

Logotype

Logo is a part of identity, style of a photographer. The most important element of it, a business card. Very few photographers have their own logo. Rakshana already had an idea about this, how she wants to see own logo.

Logo implemented in its classic sense. This is a stylised Devanagari (Sanskrit alphabet) writing of customer's nickname.

Also, made a favicon for the website—a stylised "R" character, based on the logo.

Website

Purpose of the site at this stage— tell the World about Rakshana the Photographer and get feedback:

  1. quickly;
  2. under conditions of highly limited budget.

In connection with these terms and conditions website design is minimalistic, simple and clear. It is based on one of standard themes, adopted to dark tones in accordance with the main style of the photographer.

The website consists of six main sections: "Home", "Portfolio", "Diplomas", "Services and Prices", "About Me", "Contacts".

Home page contains a slideshow element featuring favourites photos from portfolio.

"Portfolio" consists of three sections: "Dying", "Portrait" и "Animals". These are three large areas of Rakshana specialisation.

The "Diplomas" section is intended to strengthen the reputation and confidence of potential customer. Indeed, many people are not content to independently assess quality of photos, they need additional confirmation of knowledge and skills.

"Services and Prices" briefly and specifically talks about the commercial offer of the photographer.

And two standard sections on any personal website—"About Me" and "Contacts".

Site engine—Koken Website Publishing System—modern and very powerful CMS, designed specially for photographers and make available a familiar interface and workflow, similar to product Adobe Lightroom.

Hosting—virtual private server (VPS) with secured installation of OS Linux Ubuntu Server, NGINX web server and PHP-FPM interpreter.

Further advice

The first and only issue of the initial stage—to bring targeted visitors to the website, who will order a photo session service. It is proposed to use the methods of SMM (promotion through social networks), SEO (search engine optimisation) and "word of mouth". The latter method is often used in virtually all areas of business activity in Russia and abroad, it is free and leads most loyal customers.

For a good website indexation in search engines (Organic SEO) it is necessary to create an unique and frequently updated content. A good way to meet this condition may be blogging, or regularly writing feature articles. It should be remembered that attracting visitors to the website is not a goal in itself. Visitors who later will become customers could be attracted only by providing quality and interesting content to them, creating a sense of trust and respect to the author, the photographer itself. Paid articles from the exchanges will not work here.

And, of course, regularly publish new photos from fresh photo sessions, choosing the most interesting ones.

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Web address

Team

Logo design and website development
Mikhail Emelchenkov

Technologies

Koken HTML5 CSS3 Linux NGINX PHP-FPM

Year of Production

2013